Radford Racing School Named The Official Driving School of Mecum Auctions
CHANDLER, Arizona – Nov. 1, 2022 – Radford Racing School, the premier destination for driving and racing instruction, announced today at The SEMA Show that it has been designated The Official Driving School of Mecum Auctions, by Mecum, the world leader of collector car, vintage and antique motorcycle, and Road Art auction sales. The sponsorship makes Radford Racing School the first of its kind to be designated an official driving school by a national collector car auction house.
Per the sponsorship, Mecum Auctions, based in Walworth, Wisconsin, will leverage Radford Racing School for driver instruction and events, including an exclusive VIP experience that will be held during the March 28 to April 1, 2023, Mecum Auction in Glendale, Arizona. The school will also have a presence at all Mecum auctions throughout the U.S. Mecum Auctions and will be featured prominently across Radford Racing School’s Arizona campus and marketing campaigns.
“Mecum Auctions is well-known for the number of auctions they host each year and the volume of collector cars that cross their auction blocks across the county,” Radford Racing School’s general manager Mike Kessler said. “Mecum and Radford Racing School share the goal of making car enthusiasts’ dreams come true. We look forward to hosting Mecum auction attendees and VIP guests as they hone their skills, learn how to get the most out of their vehicles, and experience the joy of driving.”
The Radford Racing School-Mecum Auctions partnership comes on the heels of the school’s announcement last week that Goodyear Tires would become the official tire of the school.
“Radford Racing School is an excellent environment for Mecum customers and fans to take their auction experience right over to the race track,” Mecum Auctions Chief Operating Officer Sam Murtaugh said. “Dodge is one of our most important sponsors, and the Dodge team’s presence at our events is a key component of the Mecum Experience. With this partnership, drivers who visit the school will be able to choose from Radford’s fleet of Dodge SRT vehicles or bring their own cars for private classes from professional instructors on a legendary track.”
“The world’s most respected automotive lifestyle brands are taking notice of all the buzz around our school,” Kessler said, hinting that additional partnership announcements are on the horizon. “From our fleet of Dodge SRT performance vehicles and freshly resurfaced racetrack, to our newly renovated event center, we’re welcoming a record number of guests. Radford Racing School is the premier automotive destination for performance enthusiasts, like Mecum customers.”
About Radford Racing School
Founded in 1968, the Radford Racing School, located in Chandler, Arizona, is the only purpose-built driver training facility for performance enthusiasts and the largest driver training center of its kind in the world. It is also the Official High Performance Driving School of Dodge SRT. The school maintains over 80 race-prepared vehicles, sedans, SUVs, and open wheel formula cars, as well as gas-powered go-karts. For more information about the school, visit RadfordRacingSchool.com or call (480) 403-7600.
About Mecum Auctions
Nobody sells more than Mecum. Nobody. Mecum Auctions is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for more than 30 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wisconsin. For further information, visit Mecum.com or call (262) 275-5050.
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Beth LaBreche | email@example.com | 612-578-2834